October 1-11, 2009
 
    

Emerson Drive

 

With the release of its fourth studio album, Believe, Emerson Drive secures its place as the premiere band in contemporary Country music. The album, produced by Josh Leo and Teddy Gentry (of the legendary country band Alabama), showcases all of the attributes that have fueled the group's long, steady rise through the country ranks--lead singer Brad Mates' passionately expressive vocals; the extraordinary musicianship of band mates Danick Dupelle (guitar), Dale Wallace (keys), David Pichette (fiddle) and Mike Melancon (drums); the quintet's ability to choose first-rate songs, coupled with their own growth as songwriters; and their ability to capture in the studio the energy that has made them one of modern music's must-see live acts.

             

Believe, a co-release of The Valory Music Co. and Midas Records, captures the most extraordinary period in the group's history. Their last album, Countrified, gave them their first #1 single (the smash "Moments"), earned them nominations for a dozen major awards, including a Grammy, and set the stage for Believe.

             

"This is the album that will define Emerson Drive from this point on," says Brad, "I think you can hear in each song the fact that we're at a very comfortable place in our career when it comes to knowing who we are as a band."

             

The album displays the band’s ability to get the most out of a variety of songs and styles. “Belongs To You,” the project’s first single, is as big and passionate a love song as they have ever done, sure to become a sought-after wedding song. “Your Last,” which features the band’s world-class harmonies, is a call to appreciate the moment and the people around us. Songs range from “That Kind Of Beautiful,” an upbeat appreciation of a woman’s off-the-charts beauty, and “Life Down Here,” a quirky look at the universality of youthful love and passion that displays the band’s instrumental prowess, to “Clean,” the powerful story of a woman in the early stages of recovery. The band’s power to uplift and inspire, demonstrated so dramatically last time around with “Moments,” continues with songs like “I Love This Road” and “Livin’ It Up,” both about the exhilaration of following dreams and celebrating life, “Believe,” a rocker about the transforming energy of big dreams and a song that personifies the Emerson Drive journey from small-town Canada to the upper reaches of the country music world, and “There’s My God,” a song about finding the presence of the almighty in a world torn by strife and sorrow.

              The CD displays all of the musical prowess that earned each member nominations for the Canadian Country Music Association’s “All-Star Band” and led Dale, David and Mike to take home wins in 2008. The band shows off its own writing chops with four songs, including the life-affirming "I Love This Road," the nostalgic "That Was Us," “Life Down Here” and "Too Much," with a groove and lyric celebrating the pleasures of love.

Believe is literally a celebration of the band's triumph over tragedy. The fact that it follows the breakthrough "Moments" is highly fitting, since that song's story of redemption parallels the band’s triumph after losing a record deal, then losing a former member to suicide.

              "As we look back at the ups and downs we've gone through in the last eight years in our business and personal lives," says Brad, "it's obvious they have molded us into something very strong."

              Emerson Drive's success grew out of a dream that began in Brad’s hometown of Grande Prairie, Alberta. A selfless camaraderie has kept them united through the years, and a tireless work ethic continues to make them one of country's busiest bands. Non-stop touring (their old bus recently passed the one-million mile mark) has won them fan loyalty that has been a key to their longevity.

 

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